Sand Skiing in the Sahara

Egypt Sand Skiing

In the early 1970s, the Canadian Club whisky company launched a print advertising campaign featuring an athletic and glamorous young couple in swimwear skiing down the face of a sand dune in Morocco. “Sand Skiing in the Sahara. Even if you don’t win the downhill race…it’s a beautiful way to get a suntan,” states the bold text above the pictures. After a brief description of the couple’s adventures on the dunes, the ad gets to the punch line: “Later we toasted our adventures with Canadian Club at Hotel du Sud in Ouarzazate.” The 1974 ad was part of a larger Canadian Club campaign launched in the 1950s which featured lesser-known sports in exotic locations. Besides sand skiing the ads promoted sand yachting in Belgium, hydrofoil skiing off the Greek island of Corfu, hang gliding off a glacier in New Zealand and spinnaker riding in the Grenadines islands, among others. Even though sand skiing was relatively unknown before the Canadian Club ad, it did have a small following in [Read more...]

Book Review: Turkey in Pictures

Turkey in Pictures

Turkey in Pictures, published in 1936 was meant to highlight the accomplishments of the “new” Turkish Republic under the leadership of Kamal Ataturk. The photographic album opens with a short introduction, written in Turkish, French, English, and German,  that blames “Occidental colonization” for the demise of the Ottoman Empire. It goes on to praise the Turkish people for uniting their ancestral homeland against outside influences (namely western Europe). The dominance of Ataturk’s philosophy is clear as the text praises Kamalism as "the ideologic religion of the Turkish Republic.” The album includes 154 pages of sepia-toned photographs taken by the Austrian born photographer Othmar Pferschy. The book has the unusual feature of allowing for the insertion of additional pages. It is held together by two screws that can be loosened and removed to add more materials. The State Printing Press hired Pherschy in 1935 because they could not find a Turkish candidate with equivalent [Read more...]